Awesome Tips for Designing Crisp Yet Readable Icons

Well, we have been talking a lot about logo designing, its characteristics and features that affect the overall personality of a brand. Today, we thought to give a slight twist to our conversation which eventually led us to discuss yet another crucial aspect of branding, an icon.

In such a powerful digital era, brands are not just reliant on their websites. In fact, they are adopting various other techniques to stand out. And, app designing is considered to be an integral component in this regard. However, an app will not connect to your wide range of audiences without having an impeccable icon. Apart from this, there are so many other areas as well where your company’s icon will do the magic for you in establishing a strong brand recognition.

So, keeping in view the need of the hour, we though to shed light on some awesome tips for designing crisp yet readable icons. These tips have been crafted to help you design icons not only for your app, but for other multiple branding purposes too.

• Capture the Main Crux

An icon that is easy to recognize and understand is what captures the attention. But, to accentuate such a feel, you should be able to grasp the main crux.  The message your icon wants to convey should be visible from a non-technical eye.

A bitter truth is, many designers clearly miss out on this point and keep their own preferences on top of the chart. But, here we expect you to act maturely.

• Go as Easy and Simple as Possible

When it comes to design, going simple always works out as a sensible strategy. Same is the case with your icons. Whether you are designing it for yourself or a client, make sure to stay simple yet creative to make an impact, since the icon will be used on multiple destinations as a face of the brand.

• Think of It as an Icon, Not Image

An icon is way different from a logo. You can’t expect it to be a storyteller. Therefore, don’t think of it as an image that will say everything about your brand in a brief manner.

The reason for considering it as a useful tip is quite simple. A lot of designers try to incorporate so many design elements while crafting an icon, which eventually results in poor response rate.

So, be aware of it.

• Maintain Consistency

As said above, your icon will be used on various occasions, therefore it is important for you to design it in a way that reflects consistency.

For this, we suggest you to stick with the basic idea and give it subtle transformation as per the requirement and usage. Whether you are making an icon for desktop or any app, this simple tip applies to all.