The 5 C’s of Big Brands That Lead to Effective Brand Awareness

Ever wondered why big brands like Nike, Google or Apple never show a slightest sign of sweat even in an economic downturn? Ever thought why they are able to sell products at expensive prices and others can’t? Ever marveled at their business models that never cease to expand?

The only thing that allows premium brands enjoy all the fame and eminence isn’t just the quality of product they offer, but also the ultimate level of brand awareness they have reached.

Other than making great investment, big brands also pay keen attention to the 5 C’s of brand awareness that tend to lead them to highest stratum of success.

Conceive

Strong brands believe in showing, not telling, their core mission and value, and they do it through their logo. They keep their brand identity simple, memorable as well as appealing. These qualities of a logo allow them to etch their identity into the sub-consciousness of their target audience. They have a clear sense of how they want their mission or brand personality to be perceived. They don’t care about shelling out thousands of dollars when it comes to having or maintaining a powerful brand identity, i.e., a logo.

Clarity

Powerful brands understand it clearly what makes them truly stand apart from others, and they also tend to show this trait of theirs through their services. For instance big brands know that a high-profile consumer would never spend his fortune on a car just for its blazing-fast speed, but he’d also seek comfort and safety as well. Hence, they always go a step beyond when catering to their needs.

Control

Competition has become tough now. First there was only 1 realm (the real world) we used to compete in. Now, there’s a second one as well which is even more aggressive and that is the cyber world. Now, consumers stay connected with the digital world where they critique, recommend and even dislike brands. Big brands tend to keep their finger on the pulse of the digital conversation to ensure effective crowd-control and also overcome their lacking with consumers’ feedback.

Conversation

The key to happy and long-lasting relationship is constant communication. Big brands always encourage conversation so consumers can have someone to connect to at a more personal level. Consumers are human beings themselves and they don’t want their queries to be put on automated answering machine. Instead they want someone whom they can talk to and have their problems solved.

Consistency

Strong brands always stick to their mission, values and ethics. They do what they claim, and they would never say anything that they are not. Take for instance Apple that always promise excellence even if has to charge a hefty sum for it. At the end of the day, they do provide what they offer and that is the main reason why it is admired and trusted all over the world.