You must have noticed that managers frequently determine what their brand is worth. Several brand experts including Berkowitz, Kotler, and Keller defines brand equity differently...
This digital age has opened a variety of opportunities for brands and marketers to connect with their intended audiences in the best possible way and...
Treating customers like an asset assures loyalty and gives a solid boost to any business. But unfortunately, not many CEOs and Directors understand this logic...
What’s that one thing you see after landing at any website? It’s user-friendliness, aesthetically designed structure and captivating images right? But practically, there is a lot...
