Indispensable Branding Lessons to Learn from the World’s Top Brands

Every company (small or big) has its own definition of branding. However, the fact is, this practice has gone through a massive transformation during the last couple of decades. Today, branding heavily revolves around customers, their values, behaviors and preferences. And, this is where some of the world’s top brands are extremely good at.

If you own a start-up, then you certainly have a marvelous opportunity to set the tone of your brand by looking at how the big brands have done it so far. Therefore, this particular blog is comprising of some of the most indispensable branding lessons that you can learn from the world’s top brands.

By carefully observing the techniques incorporated by the below mentioned brands, you will have so much to consider for what we call, “a perfect branding”.

• Apple

There is no one who can question the reputation of this brand. Have you ever thought about the reason?

Well, it is pretty simple. Apple, for a long period of time after its existence, stick to what it knew the best. And, this is the lesson all emerging brands should learn and practice.

Apart from Apple, other popular brands such as Samsung, Starbucks and Amazon followed the similar strategy to establish a solid brand that people can trust. It actually teaches us that instead of doing so many different things at the same time, go slowly, stick to what you know and make customers fall in love with it.

• Oreo

Oreo has always been a smart brand that not only utilizes the product well, but also makes people think of it more than just an ordinary biscuit. To do this, Oreo uses social media quite amazingly where you can always find it posting cute and funny images and videos that drive immense post engagement.

The strategy, Oreo uses, is an incredible example of perfect customer engagement and building his loyalty towards your brand.

• Coca-Cola

Emotions play a vital role for creating a strong relationship with customers. To explain this point perfectly, there is no brand better than Coca-Cola. Every time the brand comes with any campaign, it makes sure that human emotions are given the top most importance. This is why, Coca-Cola is more than just a soft drink brands that holds an unparalleled audience from all across the world.

• Ikea

In order to understand your audience, you need to do more than just a survey. Because, customers nowadays are more interested in conversing with a brand. Honestly, they don’t have time to fill out a long questionnaire for you.

Ikea, one of the biggest furniture designers and sellers, is the most suitable example to further explain this point. The brand is always keen to know about things that motivate their customers, so that they have enough data to make positive changes accordingly. To do this, they watch the conversations over social media and other relevant platforms very closely.

Same way, you should keep an eye on every single platform where you think your audience is highly responsive. As this way, knowing their likes and dislikes would be a lot easier for you.