What is the purpose of a Logo?
April 24th, 2023
When tasked with some of your high profile projects, isn’t it your primary aim to keep your audience thoroughly engaged to the piece of information you are conveying? To grip their attention, it is essential that what you are presenting should be creative and innovative and that is where illustrations prove themselves the absolute fit to your design.
Other than intensively portraying your ideas in the most creative ways, an illustration proves itself to be more productive than photography in five different ways:
Affordability:
To add a remarkable display to your project, it is vital that you present it creatively. At this point, if you prefer opting for a photography shoot to be held to fulfill your needs, then you eventually need to confront two disheveling factors.
Firstly the cost of hiring a good photographer would already swipe you off your defined budget and secondly the hassle that you would have to go through to get the perfect click.
Fortunately, the use of illustration would save you the trouble of going through both.
Customization:
One great thing about illustrations is that it can be fully customized according to needs. It is almost like you can dish out all your thoughts and ideas in just a piece of picture something that you would rather fail to capture with a photograph.
From the color of your choice to the type of font all can be easily assembled quite naturally without having to wait for the perfect shot. Illustrations can magnify the thematic style of the brand you are advertising in a way that photography cannot.
Statistical Creativity:
Any form of design would be somewhat incomplete without the inclusion of a statistical data measuring the overall success or strategy of your project. However, if you’re looking for something better than a dry and tedious presentation of graphs and pie charts relating your brand, then you need to insert some creative illustrations that convey these figures in a way that keeps the readers glued to what they are reading.
Loosening Up on the Intensity:
Usually, graphic design agencies have to deal with topics that are controversial or serious. These have to be delivered in the most decent way to grab attention. However, to introduce such serious topics, it wouldn’t be quite smart to accompany the issue with photographs of the same level of seriousness.
For the audience to digest it, you would rather have an illustration to loosen up a bit on the solemnity and give the readers a comic relief.
Going Wild:
It would not be possible to photograph a lion wearing leather jacket to hint at the irony of animal endangerment. However, this is where illustrations come to our rescue as these help us run wild with our imagination and give our design the outlook that is both interesting and the replica of our thoughts and ideas that we are trying to deliver to the audience.