How To Design For A Particular Target Audience

The competition of brands in every industry has increased dramatically. Since consumers have a variety of options to choose from, they tend to have a short attention span.

If the design of your brand, (including your logo, fonts, color schemes, posters, etc) does not appeal to the audience, your company will not be successful in marketing to the potential customers.

Here are a few tips to incorporate in your design technique so that you may never lose any of your customers because of ineffective designs.

Research About Your Target Audience

If you have been assigned a design project, you need to research about the audience which you will be designing for. Search for market insights, consumer specifics, their likes and dislikes, and detailed demographic patterns.

Once you feel confident that you know about the target audience in detail, move on to the basis of your design project. For example, if you have been given a task to design a poster for college students, inviting them to a play, you will use vibrant colors and patterns which would appeal to teenagers and young people.

Create Buyer Personas

Think about what your ideal customer would think before searching for your website. If you own a women’s clothing website, your target audience would be women.

Get into the buyer’s shoes. Think about what they would want from your website- which features they would look for, and what will cause them to stay on your site and shop from it.

Sometimes an online store has amazing products but lacks a properly designed website, so the customer chooses another website which appeals to him/her.

Check the Competition

Since you’re catering to a particular industry, you can take some ideas from your competitors. It is highly not recommended to copy any element of your competitor’s design, but to examine their strengths and weaknesses.

Look at which designs worked for successful brands. Similarly, check the ones which were not so popular among customers.  You can get a clear idea of what type of designs work with your target audience, and which don’t.

While checking for competition, build a strategy which will help you to gain a competitive advantage over other brands.

Conclusion

While designing for every audience is a different experience, you need to use the right colors and fonts to attract them. Remember that you will learn from trial and error, so every design may not always work.

Keep your personal preferences aside, and be dedicated to creating solely for the people who will buy your product/ use your service. Imagine yourself in their shoes and pick the design which speaks to you personally.