How We Developed An Inclusive Designing & Branding Strategy for Matthews Technologies

For any company, it is extremely important to craft a brand strategy that revolves around customers. Every initiative a company takes, it should have all the valid purposes to meet the expectations of customers. But unfortunately, it happens quite infrequently.

However, there are still hundreds of companies that have established remarkable brands by keeping the likes and preferences of potential customers on top of the chart. And, Matthews Technologies is certainly one of them.

The company is serving as a leader in the industry of custom sight, sound and security installations for over 20 years. But, most importantly, the integrity, professionalism and assurance are the three key features that distinguish Matthews Technologies from other similar type of companies. It might be due to the reason that the company has felt the need to develop an inclusive designing and branding strategy. And therefore, we have been contacted.

So, below mentioned are some quick details of what and how we have done to work out a strong brand identity of Matthews Technologies.

• At First, We Designed a Logo

Right after having a thorough discussion with the client, we started designing a logo. However, things didn’t kick off right away. In fact, the design team has given extreme priority to all the necessary details provided by the company, so that a mature, meaningful and attention grabbing logo could be designed.

• Web Design and Development

Since people tend to find solutions on the internet, therefore, creating an impactful online identity is necessary for a business, especially for the one that offers B2B and B2C services. Due to which, we designed and developed a website that can reflect a proficient side of the company and proceed a one-on-one conversation with the respective audience.

From navigation to a fine display of content, every designing step has been taken to enhance Matthews Technologies’ online existence.

• Stationery

Stationery designing often gets left out of a branding strategy. But honestly, it is one of those components that defines your brand and its veracity. It is just because of the reason we made sure to design sophisticated business cards, letterheads and envelopes to exemplify an overall impeccable brand identity of Matthews Technologies.