What is the purpose of a Logo?
April 24th, 2023
What comes to your mind when you think of your fav[...]
You want your website to look phenomenal when someone visits it. As a matter of fact, every other person, who owns a website, feels the same. And, why shouldn’t he?
However, transforming your website into an aesthetically pleasing place is not enough for the conversion rate you expect. There are some crucial design principles, which need to be blended with your contemporary ideas and implemented perfectly for remarkable ROI.
These principles are basic in nature, but if provided proper justice, they can help your prospects find the solution to the problems in the easiest way possible.
This is what the whole blog is all about – Design principles to boost conversion rate of your website.
Let’s check them out one by one.
- Place Your CTA Inside a Container
Exactly. What if the most striking part of your page looks ordinary and doesn’t grab attention? It is obvious, your efforts will go in vain eventually.
On a serious note, you need to stop this. And, this can only happen if your CTAs are distinguishable from rest of the content. For this, it is very important for you to put the CTA inside a container so that it is easily recognizable and does the job effectively.
- Be Logical with Layouts
The layout, on the other hand, plays a massive role as this is the key element that guides your visitors and helps them get through everything to reach the desired place on your website with ease.
No matter how amazing the layout of your website is, if your prospects don’t feel good about it, it is of no use. Therefore, you should be extremely logical with every step you take to assure a flawless transition.
- Understand the Psychology of Colors
Colors are vital in terms of attracting leads. This particular element takes care of your prospect’s emotions and encourages him to take actions. It is because of the reason understand the psychology of colors, like which colors should be used when and what type of colors can motivate a buyer to complete his journey successfully.
- Stay Away from Too Many Sliders and Carousels
You should aim to make things easily accessible to your targeted audience, and this is where excessive use of sliders and carousels can turn out to be a prominent distraction. First, such elements slow down the loading speed of your website. Secondly, a person, who is figuring out solutions, doesn’t have time to go through too many slides and carousels to find the answer.
Remember, your prospect has a problem and he is choosing you to get it resolved. Consider it as an opportunity and do everything that satisfies him at each step he takes on your website.
