What is the purpose of a Logo?
April 24th, 2023
What comes to your mind when you think of your fav[...]
This logo design is completed for a signage fabrication company specializing in window signs, vehicle wraps and general printing services. They wanted their image to portray a mixture of colors and wanted to highlight the importance of color in their business which was also significant through their selected company name and that is why it was graphically focused through the Kameleon ( play on words to replace the exact spelling ) suggested in different shades of color which are also balanced through the colors in the name as well.
The aspect of signage and neon is also highlighted by the way “SIGN” is written in the logo with an outlined type setting.